Course

When the Heat is On: Persuasive Speaking on Environmental Risk, Controversies, and High-Stakes Topics: Part One


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Creating and persuasively delivering prepared speeches
Course Title: When the Heat is On: Persuasive Speaking on Environmental Risk, Controversies, and High-Stakes Topics: Part One
Course ID: RCOM-451
Status: CLOSED
Date(s): September 23, 2014: 8:30am - 4:30pm
Location: TBD

Anchorage, AK
Instructor: Michael Fraidenburg
Tuition: $345
$295 / $295* (Before August 23, 2014)
Class is Closed

 

Description:

The person who defines the future is the person whose message is perceived as the most sensible way forward—make sure that person is you.

Every time you open your mouth, you are managing two reputations: your personal reputation and the reputation of your organization. Whether you are presenting to stakeholders, clients, elected officials, or the media, you need to speak convincingly, with confidence, and with credibility. This course will help you gain the edge in difficult speaking situations.

This course provides you with tools to effectively communicate environmental risk-related and other controversial issues to a broad range of audiences. Learn how to gain the edge in challenging situations like a politically charged environment and other difficult presentations.  Even when there is mistrust and anger in the room with these skills you can  build trust and credibility for you and your organization.

Through lecture, sharing, practice, exercises, role-plays, and demonstrations, you will learn communication techniques that excite, inspire and persuade. Position yourself and your organization as the thought leader on your topic by learning the techniques taught in this workshop.  Do not miss the chance to improve your communications by getting valuable, hands-on advice so that the next time you get up to speak, your audience will STOP, LOOK, and LISTEN.

Special format: Participants can take just the first day or both days of instruction, depending on their specific job related roles and responsibilities. 

Part 1 is just the first day which focuses on communication skills for occasions when there is time to prepare in advance of an event, such as a formal briefing or prepared speech.

Part 2 incudes both first and second day: The second day focuses on the advanced skills for making impromptu presentations. You will learn how to present yourself and your information in the best possible way with techniques used by professional speakers.  Having the ability to think on your feet and to quickly articulate your thoughts when you have to ‘speak in the moment’ is a vital skill, especially in communicating about environmental risk and other controversial, hot topics. 

For registering for both days, Part 2, please click here.

 

If you have any trouble registering please call (425) 270-3274 ext 103

Please wait to receive a course confirmation email, roughly one month prior to the class, before making any travel arrangements.

Intended Audience:

This course is suitable for a wide variety of professionals including environmental risk managers, EPA personnel, regulators and/or media stakeholders, pubic involvement agencies, remedial project managers, installation environmental program managers, technical experts, engineers, scientists, health and safety personnel, natural resource personnel, environmental planners, public affairs officers, attorneys, and others who are called upon to communicate in difficult environments and who need to persuade when doing so.

Continuing Education Units: 0.70 CEUs

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Course Topics

The focus for Day 1 is communication skills for those occasions when there is time to prepare in advance of the event. Day 1 covers:

  • Having open discussions on controversial topics such as environmental risk management.
  • The reasons why environmental risk and other controversies present unique and difficult communication challenges. 
  • Audience analysis.
  • Developing effective formal briefings (using three different models).
  • Writing effective one-page briefing sheets.
  • Delivering a motivational speech when you need to inspire action.
  • Individual practice sessions reinforcing skills learned.

About the Instructor

Michael Fraidenburg

Michael Fraidenburg
 

Mike Fraidenburg designs and delivers facilitation services ranging in format from small technical and task-oriented workgroups to large-audience conferences.  He has extensive experience facilitating science intensive issues and, as a certified mediator, using interest-based bargaining techniques to create consensus in his facilitations.  His facilitation experience includes international scientific review panels, discovery and coordination meetings of regional groups (e.g., data managers, programmers, statisticians), and program evaluations and strategic planning.  Mike has been facilitating online meetings to collect citizen participation input, create consensus opinions of advisory groups, conduct strategic and operational planning, and for training other facilitators in online facilitation techniques.

 

What to Bring

Pen or pencil, and paper if you do not want to take notes in your manual. Drinks and snacks will be provided throughout theday. Lunch will be on your own.

Billing Information

In order to guarantee a space in a course, the tuition must be paid in full TWO WEEKS before the first day of the course by either check or credit card. State and government agencies paying with a purchase order are allowed payment under the two-week time frame if a copy of the purchase order is received by NWETC.

If You Need to Cancel

Cancellations*

  • With 31 or more days notice, we will offer a 100% refund or credit towards a future course. The credit is good for one year and may be applied to any course.
  • With 30-8 days notice, we will offer a course credit towards a future course. The credit is good for one year and may be applied to any course.
  • With fewer than 8 days notice, there is no course credit available


*Please note that attendee replacement is welcome at any time

Disability Accommodations

Disability Accommodations:

To request disability accommodations, please contact us at info@nwetc.org or 425-270-3274 at least 30 days prior to the event.


Directions

  • From:

  • To:
  •   Anchorage, AK

Accommodations

 



*Reduced tuition available to employees of Native American tribes, nonprofits, and government agencies; students; and NAEP members.

If you have any trouble registering please call (425) 270-3274 ext 103
Please wait to receive a course confirmation email, roughly one month prior to the class, before making any travel arrangements. Please review what to bring!

 

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